Cognitive Walkthrough – Rapid Prototype – Journey Map
The Quick Read
Bella Scena is a Tech Start up under the Wonderly Software umbrella. They are currently in Beta testing for a cloud based calendar and meeting application that features scheduling a to-do list, taking meeting notes and assigning tasks that surface in the those meetings to team members.
The focus user with Bella Scena is soloprenuer and small business owning women. While the software is designed to be enjoyed by anyone is specifically centered on the female experience in the workplace, utilizing a majority of female testers and design input.
I was brought in to add delight features that help Bella with engagement, retaining user, and shareability. The following Case study showcases the user journey and several of those features.
Axure RP Prototype (In Progress)
TOOLS & METHODS
The Full Story
THE ISSUE AT HAND
I was brought in as part of a team to look over Bella Scena for potential pain-points and growth opportunities. Bella is a project management software built with a small business owner in mind. During the UX review I went through a cognitive walkthrough with the stakeholder, learned what they saw as beneficial features and began to understand the story behind the software.
In digging deeper I found a program that is still in process. One that is built very much for a user that already understands what I had just learned from the designers. That begged the question, where could I make improvements that would draw in a first time user to the software. To make them feel at home within the platform without having to meet the designers one on one.
GOALS FOR UX REVIEW
Engage New Users
Retain Existing Users
Share with Potential Users
The first step in moving forward was to understand a potential user. Taking the information given to me by the stakeholder I was able to give life to a persona named Sheryl. Sheryl, a small retail business owner with several part time employees was looking for a way to better manage the growing list of projects at her store. She would be the eyes I would follow through the rest of the design process.
With Sheryl in mind I walked through the website, taking notes on potential stumbling blocks. I starting designing and building a journey map that would show where pain-points and delighters might be present.
SKETCHED FEATURE ADD-0NS
As the journey became apparent that adding a few new features would bring Bella Scena that much closer to being ready for an official public launch. Below you can see how I started to sketch these ideas out on paper and interact with different possible user flows. As a team several of us put up our individual ideas for dot voting. Those went to the next step in the process
With 11 sketches ready from a handful of designer we were ready to pick our persona’s favorites to bring to life via annotated wireframes and interactive prototypes. The Kano Survey highlighted what features were expected, which brought delight, which expanded the performance of the site and which need to head to the ice-box for the next round of ideas.
DIGITIZED ANNOTATED FEATURE WIREFRAMES
Features Ideated in the sketch phase by me:
Features ideated by other designers on my team and brought to digital form by me.
In a week long study and analysis of Bella Scena I found several opportunities to build better engagement, to retain more user and to share the app and content it hold with others. I look forward to seeing where the app goals in the coming years and how it evolves to better suit its user needs. Bella Scena is good and on it’s way to great.